“A property video for the website and social” sounds like one deliverable. It may actually describe two different pieces. Resolve that before listing shots.
Consider two hypothetical requests for the same home. The durations below are planning examples, not platform limits or a Sam Reed package.
Listing-page walkthrough
- Viewer: Someone actively examining the property.
- Proposed length: About 60 seconds, subject to the agreed scope.
- First job: Orient the viewer to the home.
- Coverage priority: Explain selected connections between spaces.
- Framing: Discuss a landscape composition for the chosen page.
- Ending: Approved next step and property identification.
Short vertical introduction
- Viewer: Someone encountering it while scrolling.
- Proposed length: About 15 seconds, subject to the agreed scope.
- First job: Introduce one clear reason to keep watching.
- Coverage priority: Develop one feature or short sequence clearly.
- Framing: Plan for vertical framing from the start.
- Ending: A concise next step that fits the short piece.
A tight vertical version cannot preserve everything at the left and right edges of a wide composition. That is why “we can crop it later” should be a discussion, not an assumption. Identify which room relationships must survive in each version and let the photographer plan coverage accordingly.
Copy this scope sheet
Primary audience: [who is watching]
Destination: [specific page or placement]
Deliverables requested: [each version, orientation, and proposed duration]
Must communicate: [one main objective and up to two supporting points]
Required words/assets: [approved text, logo files, or speaker script]
Sound plan: [music, spoken audio, or another agreed approach]
Text/caption requirements: [what must be readable or transcribed]
Review owner: [one person consolidating feedback]
Needed-by date: [delivery need, to be confirmed]
Not yet agreed: [versions, revisions, usage, or other open scope items]
A quick check before filming
Read the brief once as the viewer and once as the person approving the edit. If the viewer needs to understand how rooms connect, identify the doorway or shared landmark that makes that connection clear. If the piece is a short introduction, choose a single feature rather than compressing every room into a few seconds.
- List landscape and vertical versions separately so neither is assumed to be an automatic extra export.
- Confirm the spelling of property names, contact details and any on-screen wording before filming.
- Decide who supplies logos or spoken copy, and who will gather all review comments into one response.
- Flag unanswered scope questions before the shoot rather than leaving them for the first edit.
Use the objective to review the edit
Suppose the approved objective is “show the connection from the kitchen to outdoor dining.” Useful feedback is: “The transition happens too quickly to understand which door connects those spaces.” It identifies the gap in the agreed story.
“Can we also add a neighborhood tour?” introduces a new objective and potentially new coverage. Separate it from corrections to the existing edit. That distinction makes the review conversation clearer for everyone.
Discuss the completed sheet with Sam Reed Real Estate Photography before the session. Video and additional versions need an agreed scope; a still-photography booking does not define those deliverables.
